The introduction of Xiyu Meinong is of symbolic significance to the development of e-commerce in Wugong. An e-commerce food company founded in 2008 that primarily sells agricultural products from Xinjiang and other places, the organization fits well with Wugong's concept of "purchasing from suppliers located in the northwest and selling to buyers located throughout the country." In 2011, Xiyu Meinong moved its warehousing center, factory, and operations center to Xi'an, Shaanxi Province's capital city, in order to reduce logistics costs. In 2014, Wugong offered to lease floor space to Xiyu Meinong at a discounted rate in order to help the company continue building a standardized supply chain system by capitalizing on its advantageous geographical location and logistics access and it accepted. In 2017, Xiyu Meinong purchased 6.66 ha of additional land, and more than RMB100 million (US$15.63 million) was invested in the construction of agricultural and sideline product processing and distribution centers. In recent years, the company has been building diverse supply chains for fresh products as community-oriented group buying has increased and currently is involved with more than 1,000 communities in the Central Shaanxi Plain. Xiyu Meinong thus gradually became a leading e-commerce enterprise in northwest China. In 2020, it achieved RMB860 million (US$134.38 million) of overall sales, approximately RMB200 million (US$31.25 million) of which came from community-oriented group buyers.

For more information, please contact WFP China COE (wfpcn.coe@wfp.org)